Case Study · Websites
Foundation Homes
A production website build for Foundation Homes — scoped for lead capture, credibility, and CRM handoff from the first visit.
- Category
- Websites
- Status
- Live
- Stack
- Custom + CRM
- Ship time
- 3–5 weeks
Engagement
Foundation Homes came to VELO with the pattern we see every week: paid traffic and organic interest arriving faster than the existing site or funnel could capture. The goal was a build that converted attention into structured leads — with every submission landing in a CRM stage the sales team already operates.
Scope covered information architecture, page-level conversion design, and integration with the client's existing pipeline stages so nothing arrived out of context.
What we built
- Conversion-first page architecture aligned to the traffic source
- Form + CRM handoff with automated routing to the right owner
- Instant confirmation (email / SMS) and calendar hold when relevant
- Pixel, offline conversion, and dashboard wiring for clean attribution
- Nurture layer for leads that don't close on the first touch
See it live
Next step
Book a 30-minute audit. We'll walk your current pipeline live, identify the three highest-leverage gaps, and send a written roadmap within 48 hours.
Book a Free Pipeline Audit